
Verdon
Psychedelic Fashion
Year
2025
CLIENT
Verdon
SERVICES
Branding, Publication
Verdon Designs is a high-end fashion brand that blends sophistication with authenticity, designed for creative minded individuals who love bold colour and value sustainability. Its logo pack reflects the brand’s psychonautic, nature-drivenvision, mirroring Summer’s out-of-the-box approach to design, where each garment is crafted from scrap and recycled materials to be honoured as an eco-conscious brand. The second logomark design represents a radiating circle of energy, inspired by natural and tribal forms. The repeating shapes feel like stylized leaves, flames, or flowing hands, all pointing inward and outward at once. That dual movement symbolizes how creation and renewal flow in cycles, just like Summmer’s process of transforming scrap and recycled materials into new pieces. Its organic curves give it a fluid, earthy feel, which mirrors Summer’s mindsatte whislt designing her garmets. The thurd logomark reflects Summer’s open-minded, free-flowing creative personality through its smooth, organic curves. The shape feels fluid Freelance Client Summer Verdon - Fashion Designer Verdon Branding Verdon Designs is a high-end, eco-conscious fashion brand whose nature- and tribal-inspired logomarks capture cyclical energy and Summer’s open-minded, free-flowing creativity, with fluid, organic curves reflecting her ever-evolving, unrestrained design mindset. and unrestrained, mirroring the way she thinks; always exploring, always evolving, never boxed in. The layered forms suggest her journey as a designer: beginning with raw, discarded materials and gradually shaping them into something intentional and expressive. At the centre, the white negative space naturally forms a subtle “V”, a quiet nod to Verdon Designs, showing how her identity as a designer is woven seamlessly into her work. Altogether, the symbol captures her spiritual, experimental, intuitive and continually growth.






