Stitched

This brief was to name, develop and brand an activation (event or installation) intended to increase awareness of youth homelessness in WA, and to reduce the negative stigma often associated with those who are affected. Wealthier people often struggle to empathise due to vastly different life experiences. 23% of Australians experiencing homelessness areyouth aged 12–24, with those 15–19 year olds facing greater challenges accessing support. To raise awareness and reduce stigma, the concept “Stitched” was created; a high-end fashion brand and annual runway event showcasing homelessyouth as models. Each model’s garment is bold and elegant on the front but rough and broken on the back, highlighting the hidden struggles of homelessness. Stories of each model are shared live during the show, humanising their experiences.At the event, attendees receive tokens to answer a homelessness statistic quiz, goodie bags with symbolic jewellery and lookbook sharing models’ stories. There will also be interactive exhibits to explore from partner organisations. Overall, Stitched leverages fashion and storytelling to engage a typically disconnected demographic, foster empathy, and support homeless youth through collaboration, education and donations.